Why not to join Facebook was about the question whether information in Facebook stays in Facebook; it linked to a site that talks about the relationship between Facebook and government agencies with an interest in collecting citizen information. That was 2006. Today, ZDNet’s Digital Market blog uses a similar starting point (privacy concerns) to explain Why Facebook is scarier than Google. It’s another argument against joining that community.
Facebook has just opened itself to every human on this planet, and its feted 23 year old creator Mark Zuckerberg has an ambitious vision: he wants Facebook to be what Windows is for the desktop: the social operating system of the web. That’s scary. In the above mentioned blog Donna Bogatin rightfully asks: “Why should ANY one company rule the Web? Why would it be a good thing for a for-profit corporation’s closed Web-based application to achieve worldwide Internet domination?” Especially if that rule will be based on total ownership of information provided by its users; it smacks of companies like Monsanto collecting crop plants in the so-called developing world, slapping patents on their genetic code, and then forcing the poor farmers to buy them if don’t want to infringe on Monsanto’s new copyright.
Gathering information and using it in a non-transparent way purely for profit is what makes Google powerful and dangerous. I am not sure whether to follow Bogatin’s argument in this context that Facebook is more evil than Google, but I do agree that Zuckerberg & Co have no qualms with going down the path of ‘doing evil’. Bogatin lists quite a few excerpts from Facebook’s newly released Privacy Policy, and it reads like being asked to sign your life away - certainly your cyber life, which of course in such community setting is merely a reflection of your flesh space life.
The policy names two kinds of information that Facebook collects: one is voluntarily provided and the other is behind-the-scenes collected site usage data. But that’s not all. “Facebook may also collect information about you from other sources, such as newspapers, blogs, instant messaging services, and other users of the Facebook service through the operation of the service …”. Two questions arise: what is Facebook doing with this data, and how is it guaranteeing privacy?
Let’s look at the second question first: is all of this information secure? No! The policy states that Facebook is “not responsible for circumvention of any privacy settings or security measures contained on the Site.” So yes, you can choose your privacy settings, but if Facebook is lax securing them - bad luck for you.
So, what about the utilisation of that information? “Facebook may use information in your profile … for purposes such as … personalizing advertisements and promotions…”. In other words: personal information is passed on to third parties. They are not just businesses that want to flog their wares and government agencies, but also so-called platform developers. The policy states: “Facebook does not screen or approve Platform Developers and cannot control how such Platform Developers use any personal information that they may obtain in connection with Platform Applications.” Again: privacy settings are no guarantee for privacy, and Facebook does not seem to be very concerned about the absence of safeguards; it almost sounds like it is giving those who are trying to get around them a free ride. Plus, of course: Facebook gives itself a license to do with private information as it sees fit - it owns it. After all: it commercially benefits from platform development!
What happens to data that has been removed by a user? Is it wiped? No! “Removed information may persist in backup copies for a reasonable period of time but will not be generally available to members of Facebook.” But it remains available to the company for its for-profit purposes. Can all information be ‘removed’? No; information shared with other users is excluded. Facebook keeps data; it let’s go of it as little as possible because it wants to commercially exploit it.
With Facebook not being college bound anymore, its ambition is clear: to collect data from hundreds of millions of users (after all: it wants to become bigger than MySpace with its 180 million users) and mine it for profit. The process of data gathering and mining totally lacks transparency, of course. All of this is similar to what Google does. The big difference though is that the information users provide on Facebook is often very personal and highly intimate, and even those who might have read the privacy policy (and formally agreed with it) would most likely not want their information be shared - neither with government agencies nor because Facebook likes to cash in on it. The problem though is: they have given their consensus.
But it is not just the individual as such whose privacy finds little respect. Like with Google it’s the size of the data pool that is a concern. A lot of knowledge translates into a lot of power. Just imagine what the beneficiaries of this knowledge base (big business, politicians and government) could do with it in terms of manipulating public opinion and consumer desires as well as developing effective methods of social control. That’s the real Big Brother stuff.
And it is interesting that Facebook’s privacy policy states that “[by] using Facebook, [users] are consenting to [having their] personal data transferred to and processed in the United States”. Centralisation of control in general should make us wary; centralisation of control over information should make us highly suspicious; centralisation of control over information in the US should lead to outrage.